Everyone says to focus on a niche, at least at first. But how do you find a niche that isn’t suffocated by well-established companies with legions of affiliates?
You look for niches which are just going by default to the top sites. At least that’s the strategy recommended in this article. The author points out that many sites don’t even really try for good search ranking for some niche products. But no one else is either, so the big guys win by default.
How to use this information
You can take advantage of that, and drive those non-targeted searchers to the site of your choosing. First, identify likely niche.
In my own keyword research I have found many keyword phrases that tens of thousands of Internet users are searching for every month by considering the following question…
Did the top ten websites purposely optimize their pages for this keyword phrase or did they get there simply because no one else is actively COMPETING for search engine placement?
Then, apply these tests from the article:
- Is the keyword phrase in the title of the listing?
- Is the keyword phrase used in the Domain Name of the listing?
- Is the keyword phrase used anywhere in the URL at all?
- How many backward links are pointing at the URL?
- Are the backward links pointing at the page mostly internal links or do the come from other quality websites?
- Is the URL a top level domain or some obscure page buried deep within a larger website.?
Technorati Tags: keywords, adwords, seo, niches
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