You should forget any idea of “stealth mode” right now. The concept is foolish and has never worked, except possibly for so-called “submarine patents“. In fact, the idea is counter-productive on numerous fronts. What you want to do is to strip down your functionality and your goals to the minimum point where you might be of value to anyone. Release. Get users, maybe, if you did anything right. Then release some more, with your users’ active input.
It truly doesn’t matter, 9 times out of 10, whether your product is provably “better” than another. What matters is eyeballs, user-base, and momentum. You can’t get any of that without releasing at the earliest reasonable time. Kevin Burton on his Feed Blog says the truth very clearly:
Ideas are a dime a dozen. If you have a viable idea it’s almost certainly on the minds of at least 50 smart geeks in the bay area.
You want an idea for a startup? Buy me a cup of coffee and I’ll give you a dozen in 30 minutes. If your idea was worth money you could auction if off on EBay. Try it. It won’t sell because an idea isn’t worth money.
You don’t have time to execute? You think you’ll have more time in the future? This article says you’ll likely never have more free time than you do now. Think about it.
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