I’m starting a series of articles with gems I find in the marketing books I’m reading. Yes, it is true, you really can find wisdom in dead-tree books!Today’s gem is from “Call to Action: Secret Formulas to Improve Online Results”. . . . → Read More: Marketing gem – Call to Action
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Excellent quote from one of my daily reads, talking about blogs. If you think this is just a game of bubbles, bandwagons, favoritism and knowing the right people, as opposed to having good ideas and plain old hard work- Fine, go ahead and believe it. Nobody cares. Just don’t be surprised when you get . . . → Read More: Don't be surprised when you get left behind John Carlton’s Big Damn BlogJust one more reason to stay rooted in the classic stuff — good old-fashioned salesmanship, down-to-earth conversational copy, and becoming a go-to guy in your market. There will no longer be calming breaks in the information-overload flooding through every one of your prospects’ heads.The best defense against becoming overwhelmed is to stay connected with reliable sources of good info. If you want to dominate your market, you need to be one of those sources. Part of the “reliable core†of the Web, where mysteries are figured out and handled. . . . → Read More: Excellent pro marketer site Todd gives 21 Tips for Improved Website Credibility on his StuntDubl blog. Since I am in the process of launching a new store, these tips were very helpful for me and well timed. In particular, I liked: About Page Pictures of REAL people References Link to good people No 404′s Write like . . . → Read More: "Street Cred" and how to earn it
Writing headlines for articles always takes me an inordinate amount of time. I know how important they are for search engine rankings, and since I use my headlines as my permalinks, it is even more important for me to write memorable, attractive ones. The Advanced Marketing Institute Headline Analyser is exactly the tool . . . → Read More: Cool headline tool I’ve been using GoDaddy as my domain registrar for a few years. At the moment, I have about 15 domains registered through them. . . . → Read More: Switching registrars from GoDaddy It took an afternoon of work, but my latest site is finally live! Gift Observer is a site dedicated to talking about gifts and gift giving. Obviously, there is a lot of marketing I can do with the site concept, but I have even bigger goals than just reviewing things that I am promoting . . . → Read More: Gift Observer is up Recently, several of my applications to affiliate programs have been turned down. One of the AMs was kind enough to let me know it was because my site didn’t have a thread at ABestWeb, Affiliate Managers are looking for people who make money. . . . → Read More: What does an Affiliate Manager look for? |
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