"Street Cred" and how to earn it

Key to success Todd gives 21 Tips for Improved Website Credibility on his StuntDubl blog. Since I am in the process of launching a new store, these tips were very helpful for me and well timed.

In particular, I liked:

  • About Page
  • Pictures of REAL people
  • References
  • Link to good people
  • No 404′s
  • Write like a real person
  • Have a freakin’ sense of humor

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