I’ve been tracking my Adsense profits every day for weeks now, at the suggestion of several people on the forums. I’m not sure if this is what they were hoping I’d notice, but the single biggest thing I’ve observed is that the niche of each site strongly influences profitability.
Let me emphasize that point again. Strongly! First, click through. One blog has a CTR averaging literally 25 times the CTR of a web app site I run. The EPM is likewise 20 times higher on that blog. So, the web app which gets thousands of hits a day earns less than a tenth of what the blog which only gets a couple hundred hits at best.
I guess I know which one I should be spending time boosting!
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