I’m continuing to read and to be inspired by Napoleon Hill’s excellent “Grow Rich!: With Peace of Mind”. My gem quote this time is about what happens when you start being successful. Interestingly, I also think it is a caution to watch out for basing your business on affiliate marketing.

Let nobody bribe you away from being yourself. You are going to make money, and as soon as you do, others are going to see you have what it takes. Fine! — but this is the point at which many a man loses himself. Having build himself from within himself, and having thus attracted attention, he yields to a “big opportunity” to stop building his own wealth and peace of mine, and ties himself to another’s business.

Technorati Tags: napoleon hill

As part of my preparation for launching eBookTribe, I’ve been reading the excellent book “Web Copy That Sells” by Maria Veloso.

I unreservedly recommend this book, which breaks things down so much more cleanly and in a much more organized manner than my other favorite copywriting book, “Call to Action”.

As an example of how straightforward she makes the topic, here are her:

Three Fundamental Rules for Writing Web Copy That Sells

• Rule 1. Don’t Make Your Website Look Like an Ad
  
  “Your website should provide the solid information that your prospect is looking for, and it should have an editorial feel to it.”
• Rule 2. Stop Readers Dead in their Tracks
  
  “Fact: If your website is little more than an online brochure for your business, then your website is a very weak selling tool.”
• Rule 3. Capture Email Addresses.
  
  “The odds are low that people will buy from you the first time they visit your website. After all, they don’t even know you.”

Technorati Tags: marketing, Maria Veloso