Amazingly good sales copy
Today I received a couple new books I hope will help teach me more about the black art of writing online copy that actually sells. After doing some research, and flipping through some of the scanned pages available at Amazon, I chose “The Wizard of Ads” by Roy H Williams and “Call to Action” by Bryan and Jeffery Eisenberg. I’ll review them in more depth as I read and apply their techniques.
At the moment, I only have one example of my ad copy available, which is my TaxBrain ad. I don’t mind sharing it, even though I think it is amateurish, because I just can’t compete for AdWords clicks on that page any more. The page converted fairly well for me. 4% of viewers clicked on the purchase button, and 25% of those viewers converted to purchasers. That’s OK, but the tax adwords are now commanding too high a premium to pay off, even at that conversion rate.
At any rate, I know I have a lot to learn. My ads are nowhere near as magnetically effective as these:
- Butterfly Marketing — WOW, I want to spend $997, which I don’t have, even though I know that I am just looking at the page as inspiration and for learning, I still want to buy.
- findhotniches.com — Again, I want to purchase, even though I’ve bookmarked it as a learning site.
- List and Traffic — I may actually join this list, but for now I am using the ad copy for inspiration.
I have a long way to go before I can grab attention like those guys!
Technorati Tags: Ad Copy, copywriting
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