Marketing Gem 10 - Web Copy That Sells
As part of my preparation for launching eBookTribe, I’ve been reading the excellent book “Web Copy That Sells” by Maria Veloso.
I unreservedly recommend this book, which breaks things down so much more cleanly and in a much more organized manner than my other favorite copywriting book, “Call to Action”.
As an example of how straightforward she makes the topic, here are her:
Three Fundamental Rules for Writing Web Copy That Sells
- Rule 1. Don’t Make Your Website Look Like an Ad
“Your website should provide the solid information that your prospect is looking for, and it should have an editorial feel to it.” - Rule 2. Stop Readers Dead in their Tracks
“Fact: If your website is little more than an online brochure for your business, then your website is a very weak selling tool.” - Rule 3. Capture Email Addresses.
“The odds are low that people will buy from you the first time they visit your website. After all, they don’t even know you.” - Amazingly good sales copy - Today I received a couple new books I hope will help teach me more about
- Different profits for different sites - I've been tracking my Adsense profits every day for weeks now, at the suggestion of
- Marketing Gem 2 - 12 Most Common Mistakes in Advertising - Today's gem is from "The Wizard of Ads" by Roy H. Williams. Roy's book is
- Excellent pro marketer site - Even after using the internet every day for almost as long as it has been
- Marketing Gem 7 - Attractor Factor - This Marketing Gem comes from Joe Vitale's great book, "The Attractor Factor : 5 Easy
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