Marketing Gem 6 - No B.S. Wealth Attraction for Entrepreneurs
This book is full of quotable sections, that’s the great part about reading books written by professional speakers. My second gem from “No B.S. Wealth Attraction for Entrepreneurs” (Dan Kennedy) is from his chapter titled “Passion.” It is a welcome counterpoint to the oft-heard “alternative wisdom.”
“There’s Also a popular metaphysical idea - don’t pursue money, pursue passion. Pfui. […]
The very unbusinesslike arrangement would be: passion, purpose, market, market demand, money. Pursue your passion, indulge your purpose or mission, with no regard for a market or market demand, and hope to attract wealth. I again say to you that hope is not a strategy.
The business arrangement would be: market, market demand, purpose, passion, money. Identify a viable, preferably underserved market, determine market demand (what it wants most and will pay for), then align your purpose, and do something for the market that you can feel passionately about.”
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