Marketing Gem 9 – 10 Tips to help you become an expert.

Todays gem is from
“Never Eat Alone : And Other Secrets to Success, One Relationship at a Time” by Keith Ferrazzi and Tahl Raz.

This is the best self-marketing and networking book I’ve ever read. Actually I bought it twice. The first time was an Audible book, which I listened to with full attention for the whole unabridged 12 hours (in the car, of course). The audiobook was so good that I had to by the hardback, so that I could take notes and properly quote it for this blog.

In this gem, Ferrazzi shares his 10 tips to become a sought-after expert. I’m going to give his titles verbatim, and paraphrase the details.

1. Get out in front and analyze the trends and opportunities on the cutting edge – Identify the movers and shakers, meet them of possible and take them to lunch, read their newsletters, learn from them.
2. Ask seemingly stupid questions – Question the unspoken bases that people are using for their understandings. This is how breakthroughs are made.
3. Know yourself and your talents – Work on your talents and let others fill in your weaknesses.
4. Always learn – Read books and magazines, take classes, talk to experts. I’d add to this list, “write a blog on the topic”.
5. Stay healthy – don’t burn out, take vacations, do things to nourish your spirit.
6. Expose yourself to unusual experiences – Learn things out of the mainstream, to spark creativity.
7. Don’t get discouraged – Passion keeps you going through inevitable hard times.
8. Know the new technology – If you can’t then adopt a geek who’ll help you.
9. Develop a niche – start small and expand, don’t take on the world at once.
10. Follow the money – you can’t make money if there is none to be had in your chosen area.

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