Marketing Gem 4 - Everyone loves a weasel slapper
OK, I admit it, I chose todays gem because I love the title. Once again I am drawing from the wisdom found in The Wizard of Ads by Roy H. Williams.
This one is from the chapter "The Song of the Weasel" and it talks about something all people trying to make money online have faced. The subtitle of this site is "Making money online with Style and Ethics" because I need reminding of this from time to time. The world has enough seedy money-grubbers. I don’t need to be one to make a great living.
Well, the truth of the matter is, there’s a little weasel in all of us, and that weasel needs to be slapped. When your ears hear your lips start to sing the song of the weasel, you must learn to immediately slap the weasel within.
Everyone admires teh hardy individual who can look into the mirror of his soul and give the weasel within the cold, hard slap known as "remembrance of obligation." If the first slap doesn’t subdue the weasel, a second slap "loyalty," will get him every time.
[…]
Everybody loves a weasel slapper, but nobody likes a weasel.
Technorati Tags: advertising, ethics
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