What does an Affiliate Manager look for?
Recently, several of my applications to affiliate programs have been turned down. One of the AMs was kind enough to let me know it was because my site didn’t have a privacy policy. That was a good point, so I quickly slapped one together using the BBB Online recommended Privacy Generator Tool.
Still, I’ve been rejected by a few more since then. I was wondering why, when I came across a great thread at ABestWeb on this very topic. Reading it was fairly painful, actually, since the reasons are so obvious. Affiliate Managers are looking for people who make money, who aren’t sleazy, and who aren’t a giant pain to work with. D’oh! Of course.
I’m not a pain, I think, but I don’t have enough history on CJ to meet some merchants’ standards. They don’t want affiliates who are going to drag down their EPC rates. Of course they don’t, since that is one of the key criteria many affiliates use when selecting programs. My EPC averages $25. That isn’t shabby by any means, but if I am trying to join a program which has an EPC over $100, then my much lower average might be worrisome. I might reasonably be considered to be at risk of bringing down their lofty payout rates.
Solution? Longevity, performance, and a history with good AMs. I’m workin’ on it.
Technorati Tags: Affiliate, Affiliate Manager, CJ, Commision Junction
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