Why I study marketing
I spend a lot of time reading and thinking about Marketing and site design. It is not natural for me yet, and I have an immense amount to learn.
a lot of programmers might not spend as much time, since the topic seems so simple. That’s exactly the point, it is simple, so it is hard to understand all the ramifications. The guys in Call To Action put it much better than me:
As Allen Weiss explains in his article, it’s hard to really understand simple ideas. In fact, it’s often harder than remembering complicated ideas. With complicate ideas, like those in mathematics, software coding, and finance, we tend to really “get it” because we spend so much time trying to understand the ideas.
With simpler ideas we tend to spend little energy (often because we think that it warrants little energy to understand) and often mistakenly think that we understand something because it appears to be simple.
In a lot of ways marketing is simple. For example, the basic ideas behind branding are actually very few. Still, people like to see these same ideas presented in thousands of different ways. People want thousands of different examples that expose the same basic idea — isn’t this a waste of time and money?
The reason for this seemingly strange inefficiency is that marketing is based on tacit know-how. Tacit know-how is difficult to write down and can only be learned by doing. Learning to play an instrument is based on tacit know-how, as is learning to cook and virtually every other practice that requires reading/learning and then doing (many, many times) before you really understand it.
- P.41
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