Marketing Gem 9 - 10 Tips to help you become an expert.
Wednesday, June 7th, 2006
Todays gem is from
“Never Eat Alone : And Other Secrets to Success, One Relationship at a Time” by Keith Ferrazzi and Tahl Raz.
This is the best self-marketing and networking book I’ve ever read. Actually I bought it twice. The first time was an Audible book, which I listened to with full attention for the whole unabridged 12 hours (in the car, of course). The audiobook was so good that I had to by the hardback, so that I could take notes and properly quote it for this blog.
In this gem, Ferrazzi shares his 10 tips to become a sought-after expert. I’m going to give his titles verbatim, and paraphrase the details.
- Get out in front and analyze the trends and opportunities on the cutting edge - Identify the movers and shakers, meet them of possible and take them to lunch, read their newsletters, learn from them.
- Ask seemingly stupid questions - Question the unspoken bases that people are using for their understandings. This is how breakthroughs are made.
- Know yourself and your talents - Work on your talents and let others fill in your weaknesses.
- Always learn - Read books and magazines, take classes, talk to experts. I’d add to this list, “write a blog on the topic”.
- Stay healthy - don’t burn out, take vacations, do things to nourish your spirit.
- Expose yourself to unusual experiences - Learn things out of the mainstream, to spark creativity.
- Don’t get discouraged - Passion keeps you going through inevitable hard times.
- Know the new technology - If you can’t then adopt a geek who’ll help you.
- Develop a niche - start small and expand, don’t take on the world at once.
- Follow the money - you can’t make money if there is none to be had in your chosen area.
Technorati Tags: Ferrazzi, never eat alone
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