Marketing Gem 3 – stunning statistic

By Bruce Kroeze, on March 5th, 2006

Today’s marketing gem is from "Call to Action", and it really bowled me over when I read it.

70% of your customers probably fail to buy, even when they try.

On page 47 of the book, in the chapter on planning, there is a sidebar by Jared Spool, who studies usability, and runs experiments. . . . → Read More: Marketing Gem 3 – stunning statistic

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Marketing gem – Call to Action

By Bruce Kroeze, on February 28th, 2006

I’m starting a series of articles with gems I find in the marketing books I’m reading. Yes, it is true, you really can find wisdom in dead-tree books!Today’s gem is from “Call to Action: Secret Formulas to Improve Online Results”. . . . → Read More: Marketing gem – Call to Action

3 comments   Conversion, Copywriting, Reviews