As part of my preparation for launching eBookTribe, I’ve been reading the excellent book “Web Copy That Sells” by Maria Veloso.I unreservedly recommend this book, which breaks things down so much more cleanly and in a much more organized manner than my other favorite copywriting book, “Call to Action”.Three Fundamental Rules for Writing Web Copy That SellsRule 1. Don’t Make Your Website Look Like an Ad. . . . → Read More: Marketing Gem 10 – Web Copy That Sells
|
||||
|
I’m starting a series of articles with gems I find in the marketing books I’m reading. Yes, it is true, you really can find wisdom in dead-tree books!Today’s gem is from “Call to Action: Secret Formulas to Improve Online Results”. . . . → Read More: Marketing gem – Call to Action John Carlton’s Big Damn BlogJust one more reason to stay rooted in the classic stuff — good old-fashioned salesmanship, down-to-earth conversational copy, and becoming a go-to guy in your market. There will no longer be calming breaks in the information-overload flooding through every one of your prospects’ heads.The best defense against becoming overwhelmed is to stay connected with reliable sources of good info. If you want to dominate your market, you need to be one of those sources. Part of the “reliable core†of the Web, where mysteries are figured out and handled. . . . → Read More: Excellent pro marketer site
Writing headlines for articles always takes me an inordinate amount of time. I know how important they are for search engine rankings, and since I use my headlines as my permalinks, it is even more important for me to write memorable, attractive ones. The Advanced Marketing Institute Headline Analyser is exactly the tool . . . → Read More: Cool headline tool Today I received a couple new books I hope will help teach me more about the black art of writing online copy that actually sells. . . . → Read More: Amazingly good sales copy |
||||
|
Copyright © 2012 Marketer's Eye - All Rights Reserved |
||||
Comments are closed 
Popular Posts