Marketer's Eye » Uncategorized http://marketerseye.com Just another Ecomsmith Blogs site Tue, 25 Aug 2009 16:56:59 +0000 en hourly 1 http://wordpress.org/?v=3.0 Audible.com proves my point http://marketerseye.com/2006/03/20/audiblecom-proves-my-point/ http://marketerseye.com/2006/03/20/audiblecom-proves-my-point/#comments Tue, 21 Mar 2006 06:50:15 +0000 Bruce Kroeze http://marketerseye.com/2006/audiblecom-proves-my-point.html . . . → Read More: Audible.com proves my point]]> Confused In my stunning statistic post, I quoted Call To Action’s claim that 70% of the time customers are prevented from buying, even when they want to.

It happened to me this morning. Here’s the situation, I’m trying to use my commuting time to better effect. I’d like to listen to audio books on business and entrepreneurship on my iPod. I did some research and decided to give Audible.com a try.

Bad interface mistakes

First, I can’t understand why the site sometimes shows a “credit” price for some books, but not all the time. As a “gold” member, you get a credit a month, good for a download of a book of your choice. A reasonable question I had was “do some books cost more than one ‘credit’?” The FAQ doesn’t say, and the fact that the books don’t always show a credit price confused the issue even more. In fact, I’m still not sure, even after using the site for an hour.

Second mistake, what the heck are those available formats? The audiobooks show colored numbers below the title, 1,2,3,4. Most have all four numbers, but some only have 2-4. What devices match up with those numbers? Does floating my cursor over the number tell me? No. The faq says that #2 is for iPod. I think. Why not “iPod”, why a number which I’m going to forget immediately?

Third mistake, the biggest yet. What software do I need? I try the FAQ, it tells me to go to the software page. I try, but it tells me I need to register a primary device to use with the system. OK, I think that is odd, since I don’t have an account to associate with, but I try. ERROR. It just sends me in the loop repeatedly, and doesn’t tell me that I can’t do that until I have an account.

BTW, the answer is, on a Mac, with an iPod, you don’t need any special software. Why don’t they trumpet that to the heavens? Isn’t that the biggest market, the iPod? Seriously, I’m a programmer and I had a hard time figuring out whether this site was going to give me an audio file I could use.

Finally, I gritted my teeth, bought an account and crossed my fingers. I used my download credit to get a copy of “Never Eat Alone : And Other Secrets to Success, One Relationship at a Time” (Keith Ferrazzi, Tahl Raz). After the download, I was given no direction about where I’d find it in iTunes, so I had to search for the file. Grrr, a fourth failure.

Despite all this, it works fine, it is a great book, and plays just fine on my iPod. I wonder how they make any money at all with that series of barriers placed squarely in front of a person who was already sold on their system. Crazy, just crazy.

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]]> http://marketerseye.com/2006/03/20/audiblecom-proves-my-point/feed/ 0 Finally pageranked! http://marketerseye.com/2006/02/26/finally-pageranked/ http://marketerseye.com/2006/02/26/finally-pageranked/#comments Sun, 26 Feb 2006 08:04:29 +0000 Bruce Kroeze http://marketerseye.com/2006/finally-pageranked.html . . . → Read More: Finally pageranked!]]> Only mushrooms grow in the dark Finally! After two months, the great god Google has finally ranked my new crop of blogs. Woohoo! This site has a giant “4″!

And the crowd goes wild. *clap clap clap*

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]]> http://marketerseye.com/2006/02/26/finally-pageranked/feed/ 0 Cool headline tool http://marketerseye.com/2006/02/14/cool-headline-tool/ http://marketerseye.com/2006/02/14/cool-headline-tool/#comments Tue, 14 Feb 2006 17:24:51 +0000 Bruce Kroeze http://marketerseye.com/2006/cool-headline-tool.html

Writing headlines for articles always takes me an inordinate amount of time. I know how important they are for search engine rankings, and since I use my headlines as my permalinks, it is even more important for me to write memorable, attractive ones.

The Advanced Marketing Institute Headline Analyser is exactly the tool . . . → Read More: Cool headline tool]]> Good tools are essential for success

Writing headlines for articles always takes me an inordinate amount of time. I know how important they are for search engine rankings, and since I use my headlines as my permalinks, it is even more important for me to write memorable, attractive ones.

The Advanced Marketing Institute Headline Analyser is exactly the tool for me. It lets you try out various headlines, and then gives Emotional Marketing Value (EMV) scores for them. Higher is better, and a 50% or better score is considered a great headline.

For this article, I tried several variations until I managed to score a stellar 66% EMV rating.

  • Powerful headlines – 0%
  • Sweet powerful headlines – 33%
  • Create sweet powerful headlines – 50%
  • Cool headline tool – 66% (ding ding ding, we have a winner)

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]]> http://marketerseye.com/2006/02/14/cool-headline-tool/feed/ 0 Amazon associate store made easy http://marketerseye.com/2006/01/19/amazon-associate-store-made-easy/ http://marketerseye.com/2006/01/19/amazon-associate-store-made-easy/#comments Thu, 19 Jan 2006 21:14:22 +0000 Bruce Kroeze http://marketerseye.com/2006/amazon-associate-store-made-easy.html Making a storefront is usually a time consuming, fiddly process. I like to roll my own with Zen Cart, but many will find this too much work and too prone to consuming entire days and weekends. If you have an Amazon Associate relationship (very easy to set up), you may find that the associate-o-matic . . . → Read More: Amazon associate store made easy]]> Store FrontMaking a storefront is usually a time consuming, fiddly process. I like to roll my own with Zen Cart, but many will find this too much work and too prone to consuming entire days and weekends. If you have an Amazon Associate relationship (very easy to set up), you may find that the associate-o-matic software hits the sweet spot for you.

Use it to set up a niche store

You simply install the software on a site, and then use it to create a full-fledged store in your niche. It pulls all data from Amazon, so you just need to pick your sections and do some look-and-feel customization. You don’t have to enter descriptions and prices at all, which saves loads of time. All sales are fulfilled through Amazon, and you get your affiliate cut of all those transactions. Pretty nice for just a bit of configuration work, and a $99 license fee.

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