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By Bruce Kroeze, on March 30th, 2006
There’s great thread at Digital Point about profits to be made online.The nice thing about this thread is that all the participants (or most of them anyway) are being unusually open about how much they make online, and from what sources. . . . → Read More: Great thread about potential profits
By Bruce Kroeze, on March 27th, 2006
I’ve been selling scores of books on Amazon lately, and I’ve got a bit different approach than many. . . . → Read More: Email mailroom
By Bruce Kroeze, on March 23rd, 2006
Despite my troubles with Audible.com, I’m pleased to report that my first audio book is a real winner. I’m really learning a lot from “Never Eat Alone : And Other Secrets to Success, One Relationship at a Time” (Keith Ferrazzi, Tahl Raz).I’ve been listening to it every day on my commute. . . . → Read More: Now Listening – Never Eat Alone
By Bruce Kroeze, on March 20th, 2006
In my stunning statistic post, I quoted Call To Action’s claim that 70% of the time customers are prevented from buying, even when they want to.It happened to me this morning. Here’s the situation, I’m trying to use my commuting time to better effect. SI like to listen to audio books on business and entrepreneurship on my iPod. . . . → Read More: Audible.com proves my point
By Bruce Kroeze, on March 20th, 2006
A quick site update. I’ve add two features.I’ve added “email this post” functionality to every article. Now you can send anything I’ve written to a friend with one step. Viral.Also, I’ve added a “Related Posts” section to every article. At this point, the related posts are only shown when you view the article on its own page, not on the front page. I’d love feedback about this. Should I add it to front page articles as well? Is that too busy? . . . → Read More: Site Updates
By Bruce Kroeze, on March 16th, 2006
If you do more than market, and actually have to fulfill orders, you know what a pain it is to do shipping. I’m super pleased with the Endicia online postage/software system, and I’ve reviewed it on this blog’s sister site.
By Bruce Kroeze, on March 6th, 2006
OK, I admit it, I chose todays gem because I love the title. Once again I am drawing from the wisdom found in The Wizard of Ads by Roy H. Williams.
This one is from the chapter "The Song of the Weasel" and it talks about something all people trying to make money online . . . → Read More: Marketing Gem 4 – Everyone loves a weasel slapper
By Bruce Kroeze, on March 5th, 2006
Today’s marketing gem is from "Call to Action", and it really bowled me over when I read it.
70% of your customers probably fail to buy, even when they try.
On page 47 of the book, in the chapter on planning, there is a sidebar by Jared Spool, who studies usability, and runs experiments. . . . → Read More: Marketing Gem 3 – stunning statistic
By Bruce Kroeze, on March 4th, 2006
Today’s gem is from “The Wizard of Ads” by Roy H. Williams. . . . → Read More: Marketing Gem 2 – 12 Most Common Mistakes in Advertising
By Bruce Kroeze, on February 28th, 2006
I’m starting a series of articles with gems I find in the marketing books I’m reading. Yes, it is true, you really can find wisdom in dead-tree books!Today’s gem is from “Call to Action: Secret Formulas to Improve Online Results”. . . . → Read More: Marketing gem – Call to Action
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